As some of you may have noticed this morning, notifications are going around to page admins prompting them to preview the new “Facebook pages design”. A lot of people have been speculating that Facebook would roll-out Timeline for Pages at their press conference today, as well as a new premium ads format (see VentureBeat’s write-up on those here).
Timeline for pages, in my opinion, is a great next step for brands – humanizing the Facebook experience more than ever before. Here’s a look at what features and changes you can expect:
In the same way that a user profile uses the cover photo to express that distinct user’s personality – you can do that with your brand, adding a touch of personality to your page.
Macy’s Cover Photo
Walmart’s cover photo
Launching a product? Have something important to share? You can now pin your most important posts to the top of your page for 7 days to increase visibility (love this!)
Your ‘Tabs’ have Moved:
Your tabs are no longer positioned in a side navigation, they are displayed in the same way an app is shown on a user profile:
Create your history:
I love that Macy’s did this going all the way back to the 1800’s to show their company’s evolution, this makes your page a resource.
Page Posts take precedence over User Posts:
No longer are the days when you’re users could attack your page and take up a big chunk of your real estate. User posts are aggregated (the same way that Timeline App activity is aggregated, ie. Pinterest)
Your Page Insights are Public:
Having a good week? A bad week? Now everyone can see it, and Facebook has highlighted which of your friends like the page.
There is obviously more to come, and I will do my best to keep you all updated. In the meantime, check out Facebook’s official announcement.
What do you think of Facebook Timeline for Pages?