Facebook Timeline for Pages is here!

As some of you may have noticed this morning, notifications are going around to page admins prompting them to preview the new “Facebook pages design”. A lot of people have been speculating that Facebook would roll-out Timeline for Pages at their press conference today, as well as a new premium ads format (see VentureBeat’s write-up on those here).

Timeline for pages, in my opinion, is a great next step for brands – humanizing the Facebook experience more than ever before. Here’s a look at what features and changes you can expect:

Cover Photo: 

In the same way that a user profile uses the cover photo to express that distinct user’s personality – you can do that with your brand, adding a touch of personality to your page.

Macy’s Cover Photo

Walmart’s cover photo

Pinning Posts:

Launching a product? Have something important to share? You can now pin your most important posts to the top of your page for 7 days to increase visibility (love this!)

Your ‘Tabs’ have Moved:

Your tabs are no longer positioned in a side navigation, they are displayed in the same way an app is shown on a user profile:

Create your history:

I love that Macy’s did this going all the way back to the 1800’s to show their company’s evolution, this makes your page a resource.

Page Posts take precedence over User Posts:

No longer are the days when you’re users could attack your page and take up a big chunk of your real estate. User posts are aggregated (the same way that Timeline App activity is aggregated, ie. Pinterest)

Your Page Insights are Public:

Having a good week? A bad week? Now everyone can see it, and Facebook has highlighted which of your friends like the page.

There is obviously more to come, and I will do my best to keep you all updated. In the meantime, check out Facebook’s official announcement.

What do you think of Facebook Timeline for Pages?

-m.

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5 comments

  1. Sheldon Payne · February 29, 2012

    I’m excited about the changes. I can’t wait to see how brands will embrace the new features. Here’s my take on the release. – http://www.paynesbrain.com/new-facebook-fan-page-timeline-overview/

    • Marissa Gagnier · February 29, 2012

      I agree, I can’t wait to see what comes of this large change. Especially diversifying posts – you can now add a milestone vs. a regular post. There’s a lot of new features that I’m excited about! 🙂

      I’ll take a look at your post too!

      Thanks Sheldon!

      -m.

  2. Pingback: ABC Launches New Facebook Pages for "Modern Family," "Once Upon a Time" & "The Bachelor" With New Timeline & Cover Photo Features | GeekInvaders.com
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