That’s it. I’m done with ‘Social Media’. Not with social media as a part of my job, not in the sense that I’ve lost all passion for my industry. No. I don’t want it in my title any more.
Let’s just say, I’ve had an epiphany. When it comes down to it, I am not a “Social Media Specialist” – that title assumes that I am a one trick pony that is on a bandwagon currently so full that it’s wheels are falling off. Did you know that by adding ‘Social Media’ to your title it almost instantly devalues you in terms of salary? I don’t want to be devalued, no sir-e-bob. It’s such a fluffy term that almost anywhere you look ‘Social Media Specialist’ job descriptions are entirely different. Some people want you to do Link-Building, others want you to do SEO/SEM, some want you to gain them millions of new Facebook fans & Twitter followers at the snap of a finger. Then, there is social video, blogging, and the list never ends.
I’m going to be honest with myself. I’m not an expert, I didn’t go to school for Social Media. I went to school for Marketing. This is where my knowledge is. Sure, I have spent the last year and a half dedicated to social media… But that does not mean I’m a Social Media Specialist. I mean, for real – Google “Social Media Expert” and see the hatred that lies beneath the term.
In truth, I am a Relationship Marketing Specialist. I have always loved people, but ever since my stint in selling cars – I have a bitterness towards sales. Relationship marketing is different from other forms of marketing in that it recognizes the long term value of a customer relationship – and extends the lines of communication beyond intrusive advertising and sales/promo messages. This is what social media empowers me to do.
In a professional forum, I want to be able to create relationships with people on behalf of a brand (NOT behind one). I’m not talking about using a CRM platform – I’m talking about having a conversation, creating a deeper connection with people – what they’re interested in, who they are. I want to create a mutual satisfaction with customers beyond the point of purchase and social media is the easiest way to find these people.
Social media, is in fact, my tool.