REPORT: Social Capital Conference (#socapott)

Over the weekend I had the pleasure to attend Ottawa’s first social media conference, Social Capital. Overall, it was a great event and I just thought I would share some of the analytics of the impact that the social media conference had on social media itself.

Tweets throughout the day

Looking at the above chart, you can basically see how the even played out on Twitter throughout the day. The opening keynote by Glen Gower of and the first sessions of the day generated around 312 tweets. The Breakdown: Glen’s keynote generated 73 tweets, Brie McManus (@CapitalMom) generated 14 during her presentation that she shared with Christine LaRocque (@coffeescommutes) and who generated 16 mentions. Joe Boughner generated 13 mentions during his introduction and presentation with Nick Charney who had 36 mentions on ‘Building the Social Organization’. There there was another presentation led by Stacey Diffin-Lafleur (@TheStacey) mentioned 26 times, Shannon Smith (@cafenoirdesign) and Keenan Wellar (@socialkeenan) who was mentioned 23 times in the 10-11AM time frame under the handle @keenanwellar. This may be because people were not mentioning them by their Twitter handle, or as others have pointed out to me – because people were trying to concentrate on the content of the presentation and not on live-tweeting.

Word Cloud from 9-11. You can see that Glen Gowers name is predominant as it is a different color and is bigger in size.

Wordcloud zoned in on 10-11AM time frame

While their volumes may have been smaller, some great tidbits came out of the individual presentations:

The second large spike comes from the second round of sessions. If it were a race to how many mentions you can get during your presentation, Craig Fitzpatrick of SWIX (a social media analytics company here in Ottawa) would have taken the cake and the trophy. Of the 418 tweets mentioned between 11AM-1PM, Craig’s twitter handle was mentioned in 132 of them.

Wordcloud for 11AM-1PM. The bigger the words in the cloud the bigger the volume of mentions

This is no surprise to me, since I was most excited about this presentation – I had heard a lot of positive things about Craig and SWIX and he did indeed deliver. In comparison, Vivian Cheng of Blend Creations was presenting at the same time about finding the right tool for your business, and she was mentioned 30 times. Update: As Vivian pointed out to me on Twitter, in context she was presenting with 2 other people. Vivian was mentioned 30, Laura Wellman 21, and Dani Donders 20. In total, their presentation was mentioned 71 times.

One of the live tweets from Vivian Cheng's presentationLive Tweet from Craig Fitzpatrick's Presentation

In the last session of the day, it was clear that Dennis VanStaalduinen (@DenVan) and Kneale Mann (@KnealeMann) dominated the feed. Although there were less total mentions in the 1PM-3PM time frame (218 vs. 420), it was clear that Dennis and Kneale nailed it with their “double down” KFC references and humorous tone.  Dennis alone was mentioned 43 times.

You can see as shown above, that the content within their presentation was humorous and quote-worthy. I think this is what adds to the likelihood that you will receive lots of Tweets and mentions during your presentation/keynote is to not only provide insight, but giving people something to talk about.

In conclusion, I’m really happy that I attended Social Capital Ottawa – I met some fantastic people and saw social media through various perspectives (not just business). The hashtag for the event received just under 2000 mentions over 3 days, and most of them were positive. I want to say a huge thank-you to the organizers, especially Lara Wellman who worked her butt off to make this thing a success.

Number of Posts for #socapott hashtag



  1. Rebecca · July 25, 2011

    Stats make me happy. This post was a really interesting way to look at the conference. Thanks!!

  2. wratwrds · July 25, 2011

    Your analysis is fascinating. Here’s another bit of context/perspective: There may have been fewer tweets at some of the presentations — for instance at the fundamental sessions — because some of us are relatively new to this and can’t yet listen/process and tweet at the same time. I didn’t tweet at all, but I thought all the sessions were excellent and extremely informative.
    I wanted to keep up with what they were saying more than I wanted to tweet about it. Ideally, that’s the point — to be able to do both — and a whole lot more, but some of us aren’t there yet.

    • Marissa Gagnier · July 25, 2011

      You’re absolutely right! Truth is, there is no right or wrong amound of tweets, it just depends on the context of the conversation and the speakers, as well as the audience. Thanks for this!

      • wratwrds · July 26, 2011

        Marissa: Your report is really cool nonetheless. Can’t wait til I’m competent enough to help create a spike in a graph.

  3. keenanwellar · July 25, 2011

    What happened to 10:00-10:50? Unless I am misunderstanding or I was the victim of a time warp (entirely possible) you are actually describing session 2 as session 1…there doesn’t seem to be any reference to session 1 ( and I’d be interested in what happened there as well 🙂

    • Marissa Gagnier · July 25, 2011

      Thanks so much for pointing this out. This is what I get for trying to do analysis on a Monday morning. I will have it updated as soon as I can. D’oh! That first spike is actually representative of the opening keynote and the first sessions. Thanks for pointing this out!

  4. Christine · July 26, 2011

    What an interesting and fun perspective! Thanks for sharing. It feels a bit like the Twilight Zone to be “analyzed” LOL

  5. Pingback: My social capital in Ottawa | Sherrilynne Starkie

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