As I touched on in my last post, I have been slowly inching away from the world that entrapped me for so long: social media. I, like any addict, had certain feelings of withdrawal which I healed with things I didn’t know even existed. For one, Reddit. While it can, at times, be a place of intolerance (mostly religious intolerance, bashing, call it what you want) – it’s a place of anonymity, something I never had before. I haven’t posted much there, for fear of being downvoted – or worse – fear of being ignored. I must say, though, that it is comic relief in a life that can sometimes be far too serious. There is also a lot to be said for the things you learn on Reddit. For instance /r/todayIlearned. There’s a wealth of information in that sub-reddit, of things that you would never know otherwise.
Okay.. enough drooling over Reddit. I’m getting to a point here, promise.
In my absence from the social world, I’ve learned how much more social (IRL) I’ve become in the process. I’m not answering tweets 24/7 on my phones and ignoring the people talking to me in real life. Now, don’t get me wrong, I still keep up to date with all the news, the platform changes, etc., but I’ve distanced myself from the opinions of everyone else. Become… objective, if you will. I need to stay on top of these things, because of course, it’s still a part of what I do – I’ve just taken the “social” out of it. That’s not to say I don’t value the opinions of my peers, I do. I just needed to be able to think inside my own head, instead of the heads of others. I can boil it down to just the strategy side of things, the technological perspective – the things that are really valuable to the clients we serve.
All that being said, I find myself on the other side of the interwebs. The side where your website matters more than your Facebook page. The side where someone talking smack about your brand on Twitter really doesn’t matter. Sure there’s an argument for public opinion, and the fact that you can talk to your customers (really talk to them) – but the problem with caring too much about what other people think is that it inhibits you from making properly informed decisions on behalf of your brands. Public opinion is far different from consumer behaviour. Hell, nine times out of ten, I hate the service I get at certain restaurants, but if someone is having a birthday party at said restaurant, I kind of have no choice but to pry those dollars out of my wallet and contribute to their bottom line. I get that this is completely dependant on how you purchase – a restaurant is completely different from, say, toilet bowl cleaner – but even then, if I hate them and their product is on sale… I’m probably going to buy it. Let’s just say the cheap part of my brain is stronger than some of the other parts of it.
Being on the other side of the interwebs is alright, actually. It’s a world filled with cats, memes, and intellectual discussions. Discussions beyond just the everyday chatter that I can have on Twitter. I still see so much potential in social media for brands & for people, I just see the positive side in being anti-social sometimes.
For now you can find me vacationing on the other side of the internet, the antisocial part. C’mon by, there’s fluffy kitties for all.